You can drive consideration for the products and services offered by your small business by learning about several tools and ad delivery formats, for example, in-stream videos, carousel ads, Marketplace ads, paid Facebook events. Drive considerationĪ few years ago, Facebook published a study affirming that video branding drives a positive 12.5% lift in ad recall and a 5.3% lift in familiarity with the brand, working in sync with other media formats to push customers towards the consideration stage. For example, naming a product SkinnyTea is not cool anymore. Invest some time as a team to learn social media etiquettes related to trends and culture in 2021 (and not 2013!). Learn how to connect with an audience by building awareness and reach for your business online on Instagram and Facebook with nine beginners to intermediate-level modules.Īuthenticity underpins your brand image and presence online. Pro-tip: If your employees are operating brand-owned social media accounts with little oversight (because you simply do not have more capacity), it could pay to enforce a social media policy that lays out the dos and don’ts of social media use. Facebook Blueprint offers over 11 courses on how to find them and map the customer journey. Most of the heavy lifting about promotional campaigns on social media involves finding your target customer on it. – all critical components to get the customer you want for your business.Ĭase study: Furbo dog camera – Amazon’s best-selling dog cameras found promising success by using in-stream ads, pixels, audience network, and many other Facebook features to grow their brand and reach the right audience. It focuses on teaching how to match Facebook ad campaign objectives to business goals, set up pixels, defining audiences, etc. The course offerings include the basics of media planning and buying with Facebook – devised to help you get the most out of your marketing ad spend. The suite of advanced learning opportunities is targeted at budding media professionals who have tasted a little bit of success but would like to dive deeper into the world of digital ad buying. It also demystifies the Facebook Ad Auction process, Ad Delivery Overview, Creator Studio, billing, and taxation. The topics cover more than simply basic account setup. Create a profile for your Facebook business certificationĭon’t know where to start? Blueprint has it all organized for users by critical marketing goals for example, the first one is ‘Decide who you want to reach.’ Who is your target audience? Are they avid Facebook users? Yes? Learn here how to reach them!.Capture your audience’s attention through stories.Create free online social media accounts for your business.Choose where to establish an online presence.Learn about Facebook advertisingįacebook advertising can seem overwhelming to those who have not used it for more than thrifting furniture and browsing local news (yes, we all do!).įB Blueprint certification suite offers 13 beginner modules to help you get acquainted with the basic concepts of advertising such as, in as little as 4 min each – Facebook Blueprint is refreshed regularly with each algorithm update and new service launch, making it a reliable learning platform for digital marketers at every step of the way. As your business portfolio of services evolves, as a team, you would need to identify new means of promoting them. The courses touch upon topics such as –įacebook Blueprint is a convenient and accessible way to remain in touch with digital marketing basics. There are over 90 Facebook blueprint courses, with each ranging from 15 to 50 minutes in length. Teams at small businesses that do not have agencies and a full-fledged in-house marketing team to manage ad budgets will benefit the most. That’s more than half the population of Earth!Įach course hits at different steps involved in building a marketing campaign. Both have cumulatively more than 4.6 billion users between them, and about 66% log in each day. What is the Facebook Blueprint certification?įacebook Blueprint certification offers a set of free online courses for advertising on the two major social media platforms – Facebook and Instagram. Those looking to boost their CV, upgrade their digital marketing skills, and grow their expertise on Facebook and Instagram can look to Blueprint to help fulfill those goals, of course, depending on where they are on their marketing journey. Facebook Blueprint is that place for you. Small businesses and upcoming brands need to adapt by learning the platform in and out. In the post-2020 world, there has been a seismic shift in consumer behaviors which earlier were considered still a few years away into the future.
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